Privacy & Cookies Policy
Effective as of: 04/12/2025
Lana Reformer (“we”, “our”, “us”) is committed to protecting your privacy and handling your personal information in a fair, lawful and transparent manner. This Privacy & Cookies Policy explains how we collect, use, store and protect your data when you visit our website, book classes, or use our services.
This policy applies to information collected through:
Our website (hosted on Squarespace)
Our booking system (Momence)
Online forms and enquiries
Newsletter subscriptions
Studio attendance
CCTV at our premises
We comply with the UK GDPR and Data Protection Act 2018.
Our website: www.lanareformer.co.uk
Contact email: info@lanareformer.co.uk
We act as the data controller for the personal data processed.
1. Information We Collect Directly From You
You may give us personal information when you:
Contact us via forms or email
Book a class
Create a Momence account
Subscribe to our newsletter
Join a waitlist
Purchase credits or memberships
Complete a waiver
Provide health-related information required for safe participation
This includes:
Name
Email address
Phone number
Billing address (for purchases)
Emergency contact information
Class bookings & attendance
Membership details (start, freeze, cancel)
Health information (injuries, pregnancy, relevant medical issues)
Any messages or notes you send us
You must be 16 or older to create an account or attend classes.
2. Information Collected Automatically (Squarespace)
Our Squarespace website collects technical data such as:
IP address
Browser type and device information
Pages visited
Clicks, scrolling and interactions
Traffic source
Time stamps
Pages visited before arriving on our site
Squarespace stores this information to operate, protect and improve the website. They may process this data in a de-personalised or aggregated form.
3. Cookies & Similar Technologies
Our website uses cookies and similar technologies. Cookies may collect:
Browser, network and device information
Pages visited and interactions
Shopping cart details (if ecommerce is enabled)
Preferences you set on the site
Types of cookies used:
Strictly necessary cookies: Required to securely operate the website and cannot be disabled.
Analytics & performance cookies: Used to understand visitor behaviour and website performance. These cookies are only used if you acknowledge our cookie banner.
Functional cookies: Help the site remember your preferences.
Marketing cookies (if present): Used only if third-party tools are enabled (e.g., social media embeds).
More information on Squarespace cookies is available via their help pages (“The cookies Squarespace uses”). You can disable cookies through your browser settings at any time.
4. Booking & Membership Information (Momence)
When you book classes or purchase memberships via Momence, they collect and process:
Account details
Class bookings
Attendance history
Membership type & renewals
Payment confirmations (we do not store full card details)
Momence processes this information under its own privacy practices as a data processor. Momence processes your booking, membership and attendance data on our behalf and in accordance with our instructions. Lana Reformer remains the Data Controller for all personal data collected through Momence. We ensure appropriate data protection agreements are in place with Momence so that your information is processed securely and lawfully.
5. Health Information
To ensure safe participation, we collect:
Injuries
Medical conditions relevant to exercise
Pregnancy status
Any information required to support safe modifications
You must keep this information accurate and up to date. This information is used only for safety and duty-of-care purposes.
6. Payments & Checkout
Payments are processed securely by third-party providers (such as Stripe). We never store full card details. If enabled on your website, Google Places API may auto-complete address fields during checkout.
7. Marketing & Communications
We may send you:
Class confirmations and operational messages
Waitlist notifications
Membership reminders
Marketing emails (only with your consent or lawful basis)
You can unsubscribe from marketing emails at any time. Operational messages cannot be unsubscribed from.
8. Photography & Filming
We may capture general studio ambience for marketing. If you are identifiable, we will always request your explicit consent before using any images or video of you. You may decline without any impact on your participation.
9. CCTV
We use CCTV at our studio for safety, security and crime prevention. CCTV may capture your image when you attend the premises. The lawful basis for this processing is our legitimate interest in protecting clients, staff, property and facilities. Footage is stored securely, accessible only to authorised personnel, and retained for a limited period unless required for investigating an incident, for insurance purposes, or to comply with a lawful request from authorities. CCTV footage is not used for marketing or performance monitoring.
10. How We Use Your Data
We use your information to:
Provide and manage bookings
Manage memberships
Respond to enquiries
Maintain class attendance records
Deliver safe exercise instruction
Analyse website traffic and performance
Send service updates
Comply with legal obligations
Maintain security (including CCTV)
We do not sell your data.
11. Legal Bases for Processing
We rely on:
Performance of contract – bookings, memberships, payments
Legitimate interests – studio security, service improvement, analytics
Consent – marketing, photography, health information provided voluntarily
Legal obligation – accounting, tax and regulatory requirements
Vital interests – emergencies
12. Sharing Your Information
We may share limited data with:
Squarespace (website hosting + analytics)
Momence (bookings + memberships)
Payment processors (e.g. Stripe)
Email marketing tools (e.g., Mailchimp)
IT and website support providers
Professional advisers (accountants, etc.)
Authorities if required by law
All processors must keep your data secure and follow our instructions.
13. Data Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse or disclosure. These measures include secure systems provided by third-party processors such as Momence, Squarespace and Stripe; limiting access to personal data to staff and contractors who need it for legitimate business purposes; and ensuring those individuals understand their data protection responsibilities.
Although we take reasonable steps to protect your information, no online platform can guarantee complete security. You are responsible for keeping your account password and login details confidential and notifying us promptly if you suspect any unauthorised access.
14. International Transfers
Some service providers (e.g., Squarespace, Momence) may store or process data outside the UK/EEA. Where this occurs, appropriate safeguards (such as Standard Contractual Clauses) are used.
15. Data Retention
We retain:
Booking & membership data: up to 6 years
Contact forms: up to 12 months
CCTV footage: short-term retention unless needed for an incident
Marketing data: until you unsubscribe
Health notes: as long as necessary to ensure safety
After retention periods end, data is securely deleted or anonymised.
16. Your Rights
Under UK GDPR, you have the right to:
Access your data
Correct inaccurate information
Request erasure
Restrict processing
Object to processing
Withdraw consent
Data portability
To exercise your rights, contact: info@lanareformer.co.uk or 155 High Road, E18 2PA
You can also complain to the Information Commissioner’s Office (ICO).
17. Updates to This Policy
We may update this policy from time to time. The latest version will always be available on this page.